Having an aligned culture in your organisation means that everything simply works. By having everything work out for you it means you can bring calmness in the workplace, happy people performing for your brand and customers who love your buying process.
Why then we cannot have it?
People just don't know how. They don't know how to change the organisation's culture and what it takes to do that.
Enjoy the real game
People start their business without the main understand of this "sport". It happened to me in the past as well. Someday though, when you just feel that everything works, something happens and you lose everything. That was my situation in the past, and that is the main reason I decided to do this. I don't want to see more businesses failing in the way I did in the past.
I want to help others transform their lives as well and see them successfully run their businesses.
So first we have to understand the game. I call this game "The Path". And as all of the games we sometimes lose and we sometimes win. There is no winner though without losing any match of the game. So we simply need to enjoy this game. Enjoy this path and make it as pleasant as possible.
Play the game my friends!